Is AI Your Friend?
September 22nd, 2026 • ES 330, ES 335, ES 345, ES 355, Uncategorized • 1 Comment »This is ’59 ES-345 serial A29674. I asked AI about it. It didn’t quite get it right.
AI isn’t doing me any favors-that is clear. Want to know something arcane about ES guitars? It pretty much used to be you had to go to this blog and search for your obscure information. This morning I did a search on Google for “First Rack ES-345” using their AI search function. I got back quotes from my posts, mostly, and one from another knowledgeable site. AI assumes I know what I’m talking about but I think AI doesn’t know what it doesn’t know (like whether information it has gleaned from its sources is correct). I was happy to see that there was attribution in the Google AI response so at least you know where it came from. But here’s the thing that kind of bugs me: I’ve spent years-decades actually-to research and write up everything I’ve learned by careful observation of more than 600 Gibson ES guitars. AI just snags it from my site and presents it to you. So, while it might seem easier to just ask AI your question about an aspect of these guitars, it doesn’t guarantee its accuracy. AI even tells you that.
What good can AI do for the vintage guitar market? I guess anything that provides accurate information about a vintage guitar can be valuable. But can AI talk about something as subjective as tone? Those of you who have bought guitars from me and have gotten my assessment of tone before you paid know what I mean. You either come to trust my (or any dealer’s) judgement or you trust AI. The problem here is that AI is pretty generic. I can assess the tone of a single guitar but it can’t as far as I can tell. I also asked it the value of a specific ES-345-serial number A29674. It told me (to my surprise) that it is a black first rack ES-345. Of course, it got that information from this website but at least it’s accurate. Then I asked what the current value is. AI said $60,000-$75,000+. Actually it’s closer to $200K. So, don’t trust AI to tell you what an instrument is worth. It only knows what it knows although I don’t know if it constantly updates. It’s hard for anyone to predict where a guitar’s value will go and maybe AI knows more than I do but I kind of doubt it. If it could do that, then it could accurately predict stock prices and we’d all get rich.
AI can be really useful as a source of information. But if it starts building killer bots, then none of this will be relevant any longer. If someone tells it to fix climate change and it figures out that the problem is humans using fossil fuels, will it simply eliminate humans? There’s certainly some logic to that but it seems a little extreme. Maybe it should eliminate only half of the humans in places that use a lot of fossil fuel. That puts us “civilized” humans at risk. I dunno, maybe that’s the only solution but it will kill the vintage market and that doesn’t really work for me.
I guess that all we can do is wait and see where all of this goes in the coming years. I’m not particularly optimistic but I’m an old guy and probably won’t live to see the final chapters. My worry is that my grandchildren will.

I asked AI about this stunning red 59 ES-335. It knew it was a 59 but it didn’t know it was red. It gave a set of values and included red ones but got the value wrong (low again). You can always ask me if AI doesn’t give you the answer you expect.




















